GoxGlobal

The role of IT and Marketing in CRM

The CIO and the CMO are increasingly working together as IT takes on a greater role in Marketing technology. Marketing technology: is defined as “The tools that manage marketing processes, workflows, digital content and customer analytics” according to Carl Doty, vice president and group director at Forrester Research. Adam Kleinberg, CEO of advertising agency Traction, finds …

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Urban legend of the Unicorn

The Unicorn, a mythical animal typically represented as a horse with a single straight horn projecting from its forehead. It is also a term in the U.S. investment and venture capital industry that denotes a start-up company—originally and often software-focused, but now more inclusive of other sectors—whose valuation has exceeded the somewhat arbitrary value of …

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Security of mobile apps

The increasing proliferation of company Smart phones and their mobile applications has resulted in a minefield for IT Directors. Which Apps should be utilised and are they secure? Companies must agree on a programme for the usage and testing of 3rd party mobile applications. Setting guidelines on the type of mobile applications which can be …

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