Publications

It is all about the data

Back in June 2016 we commented on the Microsoft acquisition of Linked-In and believed it was over the odds to pay 33 times EBITDA. I think we were wrong! On Tech republic they recently commented on the acquisition “Microsoft closed its $26.2 billion acquisition of social networking site LinkedIn, with Microsoft CEO Satya Nadella outlining …

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More money than sense

Microsoft just paid $26 billion for linked-in in cash. So imagine a Microsoft executive going to the cash machine with the corporate ATM card clicking on cash withdrawal then “other amount”. Now enter amount: $26 billion. Are you sure that is the correct amount? Yes or no?  Yes It is 33 times 2015 EBITDA of …

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The role of IT and Marketing in CRM

The CIO and the CMO are increasingly working together as IT takes on a greater role in Marketing technology. Marketing technology: is defined as “The tools that manage marketing processes, workflows, digital content and customer analytics” according to Carl Doty, vice president and group director at Forrester Research. Adam Kleinberg, CEO of advertising agency Traction, finds …

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