Large, global, retail banking organisation delivering transformational e-commerce initiative.
Challenge
Lagging behind the general market in web/mobile offerings and a general requirement to Implement more effective eCommerce capabilities
Scope
Originations & servicing
Analytics
Cross & up selling
Web content management & branding
Additional supporting services, such as: infrastructure, monitoring, search, web tools/widgets
Key Points & Learnings
Beware “big thinking” strategies that are not 100% business-led
Flexible, but well-managed vendor portfolio optimised cost and capability
Careful selection of areas that would be “core competencies” vs. “support services” (note global and local centers of excellence)
Key Facts
Total Project Time:24 months (and ongoing)
Central IT Investment Cost: (£10MM)
Payback Period – Rolling positive ROI after 12 months
Online turnover more than doubled in first 18 months (~£500MM)
