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Messaging apps are fast overtaking Social Networks in terms of global users. The Top 4 Messaging Apps have seen a sharp strong growth in the last year to achieve just under 2,000 Million Users worldwide this is almost neck on neck on the Top 4 Social Media Sites which have achieved just over 2,000 users at the last Quarter of 2014. The Top 4 Messaging Aps are: Whats Ap founded in California with 450mil users pcm, WeChat founded in China with 272Mil monthly users, Line from Japan with 350mil users and Tango founded in the US with> 190million users. What is interesting about this latest trend is that localised versions from around the world, particularly Asia have a far greater market share than Social Networks.

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