The CIO and the CMO are increasingly working together as IT takes on a greater role in Marketing technology. Marketing technology: is defined as “The tools that manage marketing processes, workflows, digital content and customer analytics” according to Carl Doty, vice president and group director at Forrester Research. Adam Kleinberg, CEO of advertising agency Traction, finds …
In the world of technology we constantly hear about SMART phone, smart this & smart that! We recently had SMART meters installed to monitor our energy usage. Since that installation our office is freezing and everyone is sitting in their cubicle with Russian bear hats and north face jackets, not because the heating doesn’t work …
The Unicorn, a mythical animal typically represented as a horse with a single straight horn projecting from its forehead. It is also a term in the U.S. investment and venture capital industry that denotes a start-up company—originally and often software-focused, but now more inclusive of other sectors—whose valuation has exceeded the somewhat arbitrary value of …
Ordnance Survey (government-owned national mapping agency for Great Britain) will be using 250 years of data to help start up’s foster entrepreneurship in the UK. They will be funding 5-10 start-ups offering them office space and support IT development applying their vast repository of data to solving emerging challenges around urban spaces and smart cities. …
Recent advances in virtualised infrastructure have brought the cost of private clouds down to reasonable levels. There has seen a lot of investment in products such as Serengeti for vSphere, Savanna for OpenStack and Ironfan for Amazon Web Services (AWS). The Hybrid Cloud is also gaining a lot of support. The Hybrid Cloud provides, as …
The increasing proliferation of company Smart phones and their mobile applications has resulted in a minefield for IT Directors. Which Apps should be utilised and are they secure? Companies must agree on a programme for the usage and testing of 3rd party mobile applications. Setting guidelines on the type of mobile applications which can be …
Anthony Watson a successful CIO of Barclays for 4 years then Nike was deliberating on his next move following a career largely focused in Banking and Finance. With a clear knowledge of the intricacies of banking operations combined witha strong sense of equality he searched for an opportunity to level the playing field for bank …
Messaging apps are fast overtaking Social Networks in terms of global users. The Top 4 Messaging Apps have seen a sharp strong growth in the last year to achieve just under 2,000 Million Users worldwide this is almost neck on neck on the Top 4 Social Media Sites which have achieved just over 2,000 users …
Typically when considering Nearshore destinations within Europe the most commonly cited countries are the CEE countries of Poland, Ukraine and Bulgaria. However, Spain is quickly becoming the destination of choice, particularly for Offshore Service Providers who want a nearshore foothold. Spain is strategically located within easy access for all the major European IT consumers. There …
Since 2009 when BYOD first arrived on the scene the concept has become widely adopted in many industries. Many supporters mention that allowing employees to bring their own devices (Tablets, Smart phones) in the office for business use has helped companies reduce hardware and service costs. But there are some IT leaders who think it …
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